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Beauty Launches

Wild’s New Refillable Deo Case Features Paddington Bear

Wild's new Paddington Bear deodorant case is refillable—and launches today.

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By: Marie Redding

Senior Editor, Rodman Media
Wild's new Paddington Bear refillable deodorant case

Wild, the personal care brand recently acquired by Unilever and known for its refillable packaging, has a new Paddington Bear deodorant case. The limited edition design, decorated with an illustration of the beloved bear, launches today. Wild uses clean ingredients, and is known for its packaging that’s designed to last.

Wild says using its refillable deo diverts 80 tons of disposable deodorant cases from landfills. The refills are designed to last 4-6 weeks.

Related: Unilever Acquires Wild

Paddington Bear Deodorant—in Orange Marmalade

Orange Marmalade is the featured scent for the new Paddington Bear collab. In addition to the deodorant, Wild’s lip balm refills come in Orange Marmalade. The scent is “sweet, bright and refreshingly citrusy, with irresistible zingy notes,” Wild states on its website.

The Orange Marmalade fragrance contains orange peel, lemon zest, and clementine, for “a scent that feels like home,” the brand says.

Wild says it aims to “shake-up the throwaway culture of bathroom products with high-performing products made from high quality ingredients that never compromise on convenience or efficacy.”

Wild uses durable, eco-friendly aluminum for its refillable packaging. The refills are plastic-free, with compostable packaging made from bamboo pulp. Consumers can recycle the refill packaging easily at home, alongside paper or cardboard.

Swapping out Wild’s deodorant or lip balm with a refill is easy. The brand includes a video on its website showing consumers the intuitive gesture.

Fans will find the Paddington Bear deodorant case available on Wild’s website.

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Unilever Acquires Dr. Squatch

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